The Nepalese music business is expanding as 2023 goes into full swing and adjusts to new trends and technology. The way we listen to and engage with music is evolving quickly due to the growth of streaming services and the influential role that social media plays. The current state of Nepali music and its future prospects is one to look out for.
Streaming Services
The growth of streaming services is one of the most notable trends in Nepali music. In Nepal, the streaming value grew by 27.2% in 2022, according to a research study by the International Federation of the Phonographic Industry (IFPI). But, do we even require data to demonstrate a rising preference for on-demand music streaming over conventional sales methods? It is as clear as the monsoon sky. In 2023, this pattern is anticipated to continue, with more and more Nepali music lovers choosing to stream platforms like Spotify, Apple Music, and YouTube.
Social Media
Another factor that has a big influence on the Nepali music business is social media. Where has it not dug its nails? With the help of social sites like Facebook, Instagram, and TikTok, musicians now have more ways to interact with their followers and extend their following. Artists share their music on social media, advertise their shows, and communicate live with their followers.
Fusion Music
Fusion music is a contemporary style that is on a rapid race towards popularity in Nepali music. Artists are dabbling with a broad variety of musical genres, fusing Western, Indian, and other transnational songwriting chops with indigenous Nepali melodies. As a result, there is now a thriving and diversified music industry. The musicians push the envelope of what is imaginable to produce original and captivating music that appeals to audiences from all over the world.
Female Artists
The continually rising preference of female performers in the Nepali music business is a last trend worth noting. In Nepalese society, women are dismantling obstacles and questioning traditional gender norms. The Nepal Music Industry Association reported that female musicians composed 30% of the top 100 songs in 2022, up from just 10% in 2018. Let us just hope that the queens continue to shower their skills and create music that rules.
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