The outbreak of Covid-19 had impacted every facet of our existence. Let’s curse it together! Of course, the music business was also one of the victims during the time. The pandemic had a profound influence on Nepal’s music culture. Live concerts halted, musicians struggled to make a livelihood and commercial events came to a standstill. Despite the difficulties, the Nepali music business thrived. Let us give credit to the spirit of our artists who didn’t hold themselves back even in the gloom and doom of the pandemic. Many prominent Nepali singers adjusted to the new normal and explored creative methods to interact with their loving listeners.
GROWTH OF THE VIRTUAL
Regionality rocked
The transition to virtual performances was the most significant transformation in the Nepali (global, actually) music landscape after Covid-19. Several Nepali musicians performed concerts from their homes via social media sites like Facebook and Instagram as live performances were no longer an option. In addition to enabling musicians to stay in touch with their followers, this has created a new prospect for regional collaboration and innovation. Amid the virus, artists from Bangladesh, India, and Nepal virtually teamed up to create unique and uplifting music that bridged boundaries and united the listeners.
Big Names joined too
During the epidemic, Kutumba was one of the most well-known Nepali ensemble bands to take advantage of virtual performances. They gave live concerts at their studio throughout the pandemic and streamed them for their followers on social media. This opened the door for them to connect with a larger audience and even aided in preserving their music during the trying period. For more than ten years, the folk instrumental group Kutumba has dominated the instrumental genre in Nepali music.
Ani Choying Drolma is another loved face (and voice, duh) who adjusted to the new normal during the Covid. Buddhist nun and singer Choying is a well-known musician from Nepal who has spent more than 20 years singing. Her goal, however, is not commercial success or popularity. It is to spread love and compassion. How beautiful is that! Ani Choying took maximum advantage of her social media networks to communicate with her supporters. She accompanied her wonderful music with encouraging remarks. Even now, she has been virtually engaging with other musicians to produce stunning and moving music. When shared, it is guaranteed to soothe us to the core.
Governmental support
Using its social media platforms, the Nepal Tourism Board promoted virtual performances by Nepali artists, giving fresh talent visibility and supporting the survival of the Nepali music industry during the pandemic. Nepal’s virtual music performances received support from organizations and individual enthusiasts. Government and people coming together, that’s a rare scene. The government’s initiatives bloomed so much that I n order to support their favourite singers financially throughout those difficult times, many fans even donated using online payment channels. May such gestures continue, touchwood! May art and artists never have to struggle, touchwood!
Conclusion Covid-19 has had a huge influence on the Nepalese music scene, but it also opened new avenues for partnership, originality, and creation. The new possibility for live performances is now virtual, empowering Nepali musicians and enabling them to stay in touch with their followers. Spreading their music globally then becomes an easy aftereffect. The future of Nepali music after COVID-19 is exciting and hopeful as fresh talent emerges and experienced musicians adjust to the new normal.
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